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Dealership Information
Dealership Profile
Internet Metrics (Monthly)
Lead Flow Metrics
Revenue Attribution
Phone Metrics (Monthly)
Lead Flow Metrics
Revenue Attribution
Lead Sources
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Sales Team Performance
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Process Assessment
Do you have a documented Internet & phone lead handling process?
Written procedures and protocols for handling leads
1 = Never happens • 2 = Rarely • 3 = Sometimes • 4 = Usually • 5 = Always happens
Do you record and review inbound calls?
Call recording and quality review process in place
1 = Never happens • 2 = Rarely • 3 = Sometimes • 4 = Usually • 5 = Always happens
Do you use scripts/talk tracks for Internet + phone?
Standardized conversation guides and response templates
1 = Never happens • 2 = Rarely • 3 = Sometimes • 4 = Usually • 5 = Always happens
Do managers get alerts for missed calls/uncontacted leads?
Real-time notifications for missed opportunities
1 = Never happens • 2 = Rarely • 3 = Sometimes • 4 = Usually • 5 = Always happens
Do you mystery shop Internet and phone processes?
Regular testing of customer experience and response quality
1 = Never happens • 2 = Rarely • 3 = Sometimes • 4 = Usually • 5 = Always happens